Does gamification make sense in the company? … 3+3 questions to decide what to do and how to approach it – Part 2

Gamification at Enterprise, what can be found? How is the world of gaming evolving for companies/enterprises? This post is talking about aspects, nuances and realities of the video game and the serious game world. An attempt at answering “What for” could be good for corporations.

In Part 1 of this article, we have seen all definitions about the game, video game and serious game. Now, let’s see what can be achieved in the company.


We return to the initial question: does gamification work/ serve a purpose?

We are seeing more and more the great need for incorporating games and direct experimentation in educational systems, in the process of learning. Do not focus only on the study of rules, but on putting them into practice! And, think about different types of motivations and rewards that can be used.

The same is being done in the business world. That is why gamification is good. In addition, new technologies allow for broad action throughout the organization regardless of their physical location, and help to increase the chances of collaboration.

The casuistry of its application varies, and its objectives, too. Here are some real examples of the use of gaming:

  • Selection process,
    • Example of a Ductch law firm: HoutHoff Buruma, who have been using it since 2010, for example. Watch video here
  • Collaborative processes,
    • To obtain the participation and collaboration of specialists in concrete challenges of interest beyond one’s own organization. An example is in the league of clinical cases
    • To obtain the collaboration of all the employees in the process of sales and image of the company. This is the case of Bluewolf. You can see details of its application and benefits here
  • Learning processes:
    • Skills
    • Procedures of an organization
    • Negotiation methods
    • Time Management Methods
    • Specific technical matters
    • Guide the user to a specific channel and know how to use it

This block is the most developed one, and you can see a series of cases at:

 Answer # 4:

It can always be done. The key is to identify what for and what solution. Everything has a cost, as well, and depending on the size of your organization it will make sense to do it in one way or another. There are market solutions that make it much easier, and there are tailor-made solutions that make sense in corporations with a large volume of employees.


As we have seen, it is a question of thinking very well about what is the objective to be pursued and what is wanted to be achieved. It requires creativity and an investment of time and money.

It is advisable to start with some existing game, and learn from the experience of its use in the organization, the rules that are defined, how they impact, etc. And having this experience, decide on the greater steps, according to the size of the company.

In the end, implementing a gaming solution in the company, is like redefining ways to do for a certain process. This requires a change management, and a reflection of the impact of the new “rules of the game”, to check that what is wanted to be promoted, and not to generate unwanted side effects.

Answer # 5:

Never forget the “What For”. Determine what objective you are pursuing with the initiative: to learn a skill, to get training in a specific subject, to select, to innovate … and with what periodicity you are going to promote it … Experiment with existing solutions. With learning, decide how to expand its use and, if necessary, a tailor-made solution.  Look for a good partner to design and create a serious game for the company.


You can, of course. There are many alternatives to jumpstart your organization, from a department meeting, to work on a specific problem and look for alternatives, to want to form a fun way in some concepts … as I said in part 1 of this article: Welcome to creativity! … you can be effective in the result enjoying along the way.

Some examples:

  • GreenHatPeople: company that provides gaming solutions to work on specific topics that interest you
  • Kahoot!: allows you to design your own competitions and games … imagination to power … you can in 5 minutes energize a team to see what they know about a certain topic and encourage them to share knowledge among them, for example.

Answer # 6:

There are a lot of test options. Daring is the difference.

I encourage you to experiment with gaming initiatives in your company. If you have doubts you can write me ( and we comment on how to approach it!